{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While most deluxe brand names drive exposure with social networks marketing, celebrity collaborations and fashion programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its primary items haven't transformed a lot in years; it does not have TikTok, and doesn't give stars complimentary